Facebook announces premium auto-play video ads for mobile
Auto-play video ads are making their way to the mobile News Feed. Facebook on Thursday announced that a select group of advertisers will have access to premium video ads on mobile, which will play...
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Facebook Goes Big With Right-Hand Rail Ad Redesign
Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked as secondary...
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Instagram Video Ads Are Coming Soon
Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is pre-approved and every brand thoroughly vetted. Now, video ads are quietly being tested, as the company...
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Facebook Gives Marketers More Audience Insights
Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. After the recent launch of its new video ad metrics, Audience Network, and Anonymous Login, Facebook has...
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Coming Soon to Facebook: Video Metrics
With the goal of helping you better understand how people respond to your videos on Facebook, today Facebook has announced that new video metrics in Page Insights and Ads Reporting are coming soon....
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Facebook Acquires LiveRail For $400M To $500M To Serve Video Ads
Facebook has just bought video ad tech startup LiveRail, which connects marketers to publishers on web and mobile to target 7 billion video ads to visitors per month. Facebook paid $500 million for...
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Facebook Introduces Cross-Device Reporting For Ads
As more people hop from device to device, Facebook launches a way for advertisers to understand where customers are converting. It’s a cross-platform world — how many devices did you use to check the...
View ArticleApsalar Introduces Apsalar Audiences for Facebook
Apsalar, one of the leaders in mobile data management for mcommerce companies worldwide, today announced the launch of Apsalar Audiences for Facebook, a new service that enables clients to easily...
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Square Merchants Can Now Buy Ads On Facebook
Small business owners that use Square can already automatically share their promotions on Facebook. Now they’ll be able to combine their sales data with Facebook advertising to get a better idea of how...
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Facebook Is Providing Advertisers With More Transparency, Along With More...
Facebook announced Friday that it will give advertisers more transparency, including an audit by the Media Rating Council, as well as more options for video ads. The social network revealed in a...
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